Detect duplicate content. Rewrite it in bulk.
Find supplier copy-paste across your catalog, identify what's duplicated vs. what's required technical specs, and rewrite the marketing content with unique, enriched text.
Try it freeThe problem
Most e-commerce catalogs are built from supplier data feeds. The same descriptions appear on dozens of competing sites. Google's Helpful Content Update specifically targets this - thin, duplicated content drags your entire domain down, not just the affected pages.
The challenge: you can't rewrite technical specifications (dimensions, materials, certifications) - those must stay accurate. You need to identify and rewrite only the marketing content while keeping the facts intact.
How Batcher solves it
Import your current descriptions.
CSV export from your CMS with product names, descriptions, and any available attributes.
Compare against supplier content.
Batcher identifies passages that match common supplier descriptions across your catalog. It distinguishes mandatory technical specs from marketing copy.
Rewrite the marketing content.
For each flagged product, Batcher rewrites only the duplicated marketing sections. It enriches with data from the web (Perplexity/Jina) - real use cases, customer angles, competitor differentiators.
Score and validate.
Each rewritten description gets a uniqueness score. Review side by side: original vs. rewritten. Export when satisfied.
Who this is for
- SEO consultants auditing client catalogs for HCU compliance
- E-commerce managers who inherited a catalog full of supplier content
- Agencies offering content cleanup as a service